Stay Ahead Of the Curve
In the ever-evolving landscape of the cannabis industry, staying ahead of the curve is essential for dispensaries looking to thrive, gain a competitive edge over their competitors and provide exceptional service to their customers. One of the game-changing trends the most savvy dispensaries are gravitating to is cannabis delivery. Dispensaries in New Mexico, New York, New Jersey and beyond are increasingly recognizing the myriad benefits it brings. In this blog post, we'll delve into the advantages of incorporating cannabis delivery into your local dispensary operations.
Cannabis delivery is all about convenience. Customers can browse through a dispensary's products from the comfort of their homes, place an order, and have it delivered to their doorstep. This convenience factor not only plays into the buying habits of the modern consumer and provides relief for those that are incapacitated, but also to medical patients and customers who prefer a more private and discreet shopping experience. As the stigma around cannabis is still very much alive, this gives customers away to enjoy their favorite products without the stress of being judged by their peers.
Cannabis delivery opens up new markets and customer segments for dispensaries. Beyond serving those who visit the physical store, delivery allows dispensaries to reach customers who may not have easy access to a brick-and-mortar location due to geographical constraints. This expanded customer reach can significantly boost sales and brand recognition. Internal data from dispensaries in Albuquerque, Santa Fe and Las Cruces New Mexico shows delivery increases customer buying range by up to 3x the radius that cannabis consumers drive for in store pickups. In New Mexico the average consumer shops in a 2.3 miles radius around their house. In this market Priscotty's average delivery radius is 7 miles.
By offering cannabis delivery, dispensaries can increase their sales potential. Delivery services allow for the upselling of products, and customers often add extra items to their orders when they see the diverse range of products available. Average order values of delivery are more than 2x of that in stores. Dispensaries sell more for the same amount of effort. For example, in the state of New Mexico (Including Albuquerque, Santa Fe and Las Cruces) the average in store average order value is $45. Priscotty's average delivery order is $105.
In today's competitive cannabis market, standing out is crucial. Cannabis delivery can set your dispensary apart from the competition. It shows your commitment to meeting the needs of your customers and adapting to the changing market dynamics. Being an early adopter of delivery can help you build a loyal customer base outside of the normal consumer shopping range. Offering free delivery is a great way to make sure your dispensary stays busy as the competition heats up.
Cannabis delivery services, Like Priscotty, often come with robust tracking and reporting features, helping dispensaries maintain regulatory compliance. This ensures that all deliveries are made to eligible customers and that products are handled and transported in accordance with state laws.
Dispensaries can save on overhead costs when implementing a delivery service. While there are initial expenses related to setting up the system, they can be outweighed by sharing costs associated with operating a physical storefront. With the same amount of effort, dispensaries can open up another stream of revenue (delivery) that can bring them upwards of 50% more business. This increase in revenue can be redirected towards marketing, product development, or enhancing the customer experience. For example, If your dispensary is seeing 120 walk in orders a day, and using the same staff can fulfill another 20-60 deliveries (*may vary depending on market and product offering), its extra revenue your dispensary would not have had otherwise!
Offering cannabis delivery can foster brand loyalty and trust among your customers. When you consistently provide a reliable and efficient delivery service, customers are more likely to return and recommend your dispensary to others. It's an opportunity to create a positive impression and build lasting relationships.
Cannabis delivery services, like Priscotty, often come with robust data analytics tools that help dispensaries understand customer preferences, track sales patterns, and optimize inventory management. This data-driven approach allows for better decision-making and improved business strategies.
Cannabis delivery is not just a trend; it's a strategic move that can propel your dispensary to new heights. With the convenience it offers, expanded customer reach, increased sales potential, and other benefits, it's a win-win for both dispensary owners and customers. Embracing cannabis delivery is not only adapting to the times but also securing a prosperous future in the ever-expanding cannabis market. So, if you're looking for a path to success in the cannabis industry, consider the green route of cannabis delivery.
Reach Out To Priscotty
It's important to make sure delivery is done right in order to reap the benefits and become a dispensary that is known for marijuana delivery. Delivery seems simple at its core, however, navigating the complex nature of cannabis technology, managing a fleet, navigating the complex regulatory environment, creating the proper systems to set you up for success and give customers the best possible experience can be complex and expensive. As many dispensary owners are focused on running & growing their retail and brick and mortar presence, out sourcing weed delivery to a company like Priscotty that can navigate the intricacies on your behalf is a great option.
If you are an owner of a local or multi-state (MSO) cannabis dispensary operation in New Mexico, New York or New Jersey, we would love to hear from you!
For more information on how Priscotty's cannabis delivery service can help you grow your local or multi-state dispensary operation, please fill out the form HERE.
We are more than happy to share the successes our current customers are having!